Would you prefer someone else to write all that PR, communications and marketing content, deal with advertisers and printers and liaise with the media? Someone with years of experience capable of writing strong messages, finding news in your organisation that you didn’t know you had? Someone who can produce strong on-message text so you can reach your target audiences both on and offline?
Then you have come to the right place. Clients see Philippa Green PR as an extension to their businesses; supporting all their PR and communication needs; someone to help raise their profile and drive more leads to their door.
Social media content
Love it or loathe it social media is here to stay but not every social media platform is right for every business. It all depends on who you want to attract and the demographics of those who tend to use which platform. For instance, Facebook is now seen as being used by the older generation but Instagram is favoured by younger people.
Once you’ve decided which platform you want to use, the task is to keep on top of it providing regular content. If you are blogging and posting news on your own website regularly then you will have a steady stream of items to post and link with your own site.
But if you don’t, well, you are going to need to get creative and that’s where we can help.
Why pick someone outside your organisation? Well answer yourself this question: do YOU want to devote the time to this when you could be getting on with converting sales or going about your daily business?
There are a number of reasons why blogs are so important for a business website:
- They are the way you show your audience that you are experienced in your field
- They provide fresh content for your site that will help with search engine optimisation (SEO)
- You can post about them on your social media platforms driving people back to your website
- And, they are a good way to promote you and your business
Brochures are still a vital part of marketing. If you are face-to-face with a client they will still want to leave your premises with hard copies of your marketing collateral.
As a former journalist and sub editor, Philippa can supply the copy, liaise with the printers and your designer (who should also be able to supply a downloadable PDF for your website).
As a sub editor, Philippa used to work on regional and national newspapers and later national glossy magazines physically putting those publications together. For the uninitiated, that means writing the headlines, in some cases, making sure the right homophones (their or there?) have been used, and ensuring your possessive apostrophes are in the right place and not too many of these → !!!. In other words: spelling and grammar.
It also means cutting the text to fit the slots you have available. If you have a publishing job you need help with let us know.
There are press releases… and then there are press releases. Philippa has seen countless during her time as both a receiving journalist and a PR person wanting clients’ stories to be published.
If you’re doing the work yourself you might have a great story but if you’ve put the intro in the bottom paragraph then your story will find itself in the trash folder.
Even if you’ve followed all the rules and produced a great story it could still end up in the big black hole known as the newsdesk ‘in box’.
Why? Journalists can receive scores of emails daily. FACT. Some don’t even answer their phone now because they are deluged with the information they have to sift through and newsrooms are run on much smaller teams.
Some people think it’s enough to write “press release” in the subject heading of their email and send it to the journalist they last wrote to three years ago. Both are a big finger-wagging no-no.
We can get your stories past all of that and get you the results you are looking for. Just click the big green button above.
There is nothing wrong with shouting about your achievements. If you think your business has done particularly well it is always worth entering your local business awards. If you are a bigger fish why not enter trade or national awards. True, they can be time consuming to enter. Call us for support.
Getting the right text for your emailer is crucial to ensuring as many recipients as possible click ‘open’. Once you have their attention, do you have the writing skills to keep it?
Your email text doesn’t have to be long, but it has to have the right message if it is going to get the reader to take action. Tell us how we can help.
Web designers complain on a regular basis that the reason they can’t finish the site for a client is because the client hasn’t finished writing the text. Sound familiar?
Strong evidence says we all read online in a different way to reading a newspaper or a book. We’re much more likely to scan the page so it’s important that text is easy on the eye, too.
Provide us with the brief and we’ll liaise with your web manager to ensure the right key words are incorporated and we’ll be away. Much quicker than you having to do the job yourself.
It can be daunting dealing with the media. What do you say? Why not talk to someone who used to sit in a newsroom? We know how to talk to the media, what they want and how best to approach them.
Newsletters and finding news
This can be a daunting task for someone who has asked to put together the office newsletter. For us, news gathering is easy, you just need to know where to look and how best to present those stories.
Pictures are crucial, too. But we’re all experts with our smartphone cameras, aren’t we? Well, no, not really, but we can tell you about the pictures you need.
Sometimes, though, depending on how you want to present your newsletter, nothing but the services of a professional photographer will do. We can liaise with one plus your designer and printer.
It’s a well-known fact that if you proofread your own copy the instant you have written it there is a chance that you will overlook some of your mistakes. If you just can’t face the job, hand it over to us.